Portada Live Sept. 21: Brand Marketing Leaders Convene in New York City and Virtual Format

NEW YORK–(BUSINESS WIRE)–Dozens of brand marketing leaders from Fortune 1000 companies and premier media buying agencies will be convening for Portada Live on Sept. 21 in New York City and virtual. Decision makers participating represent companies like Diageo, Rocket Mortgage, Hewlett Packard, T-Mobile, Verizon, Altice, Pfizer, Novartis, PepsiCo, Publicis Media, Horizon Media, and GroupM.

The content of the agenda of Portada Live on Sept. 21. is driven by brand marketers in the Portada network, who suggest topics they want to learn about. Delegates attending Portada Live conferences actively participate in knowledge-sharing presentations, workshops, and virtual 1:1 meetings. A proven event management methodology and engaging formats allow brand marketers and marketing service suppliers to achieve their peer-to-peer learning and business development objectives in just 6 hours.

Agenda for Portada Live, Sept. 21 New York City and Virtual

11:15

REGISTRATION and Welcome Mixer /Login for Virtual Attendees

11:55

Welcome and overview of Portada Live New York (Broadcast to virtual audience)

12:00

CONSUMER JOURNEY ADVERTISING: Bridging Experiential Marketing with Digital Journeys

(Broadcast to virtual audience)

Moderator: Seraj Bharwani, Chief Strategy Officer, illumin

Speakers: Gaby Neves, President, Factory 360 and Mike Stanczak, VP Sales Enterprise, illumin

12:30

Pharma Marketing in Multicultural America (Broadcast to virtual audience)

Speakers Augusto Romano, CEO, Digo and Mercedes Rodriguez Bermejo, Senior Multicultural Marketing Specialist, EmblemHealth, and tba

13:00

VIP Lunch / Virtual 1:1 Meetings

14:00

Solving for Relevance with Culture, Technology and Creativity (Broadcast to virtual audience)
Speakers: Luis Solis, Sales Director East, SunMedia Juan Miguel Lapido, Global Head of Creative Strategy, Design & Innovation, SunMedia, and Stephen Paez, EVP Cultural Investment and Innovation, Publicis Media

14:30

MARKETING IN 2024: Spotlight on Brand Growth Opportunities (Broadcast to virtual audience)
Moderator: Alejandro Solorio, Director of Diverse Segments Strategy, Comcast Corporation. Speakers: Nicola Heckles, Vice President Marketing Global, Smirnoff, Diageo and Wilson Santiago, Senior Multicultural Campaign Manager, Rocket Mortgage

15:00

Coffee Break / Virtual 1:1 Meetings

15:10

Concurrent Workshops

1: Customer Inclusion Insights: How to Best Integrate them in Across the Board Campaigns Brand Leader: Janina Delloca Pawlowski, VP, Customer Inclusion, Fidelity Investments and Maria Teresa LaSpisa,

Senior Director, Marketing and Innovation, PepsiCo

2. Diverse Owned Media: GroupM’s approach to Balance Reach and Responsibility Media Agency Leader: Cynthia Morgan Jenkins, Head of Supplier Diversity, Managing Partner, GroupM, Solution Provider: tba

3. The Challenge of Capturing First Party Data from Multicultural Consumers: Solution Approaches Media Agency Leader: Carla Valencia, Senior VP of Marketing Science, blu Center of Excellence, Horizon Media, Solution Provider: Jonathan Saquicili, Product Director, ThinkNow

4. Soccer will Transform Sports Marketing in the U.S.: How Brands Can Benefit

Brand Leaders: Scott Decker, North America Media Strategic Planning Lead, Hewlett Packard and Alex Monroy, Brand Director – Gran Centenario tequila & 400 Conejos Mezcal, Proximo Spirits Solution Provider: Michelle Savoy, Chief Revenue Officer, NUMATEC

5. Using AI in Marketing: Practical Examples

Leader: Marcelo Rodriguez, Co-Founder InQmatic

16:30

Happy Hour

17:30

Adjournment

Premium Partners for Portada Live, Sept. 21:

Digo

illumin

Numatec

SunMedia

ThinkNow

2024 Portada Live Event Dates

In addition, Portada has set the dates for the 2024 Portada Live events. Portada Live, CDMX and virtual will be taking place on April 11, 2024 and Portada Live, NYC and virtual on September 19, 2024.

About Portada

Founded in 2003, Portada, www.portada-online.com, is a leading trade media platform for dynamic tech, marketing, and media companies in the Americas. With an emphasis on marketing in multicultural America, Portada events and digital media content are shaped by the brand marketing community and drive marketing innovation. As a media platform, Portada websites, e-letters, and social media properties have a combined monthly reach of more than 100,000 marketing, media, and tech decision-makers. Portada Live, produced twice annually, is an exclusive knowledge-sharing and networking event for brand marketers and leading marketing services executives.

Contacts

Marcos Baer @ Portada President

m: 347 840-1311

marcos@portada-online.com

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