RedBird IMI Announces Investment in Front Office Sports

Jeff Zucker, CEO of RedBird IMI, to Join the Board of Directors of Front Office Sports as Co-Chair

NEW YORK–(BUSINESS WIRE)–Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, announced today a strategic investment from RedBird IMI, a joint venture between RedBird Capital Partners and International Media Investments focused on building high-growth companies in media, entertainment and sports.

Covering the business of the $324 billion sports industry, Front Office Sports is the category leader in scale and engagement, with an audience that delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America.

FOS’ differentiated audience across multiple platforms has attracted blue chip advertisers such as Chevrolet, Invesco QQQ, New Balance, Cisco, PwC, FanDuel, Pepsi, Wendy’s, and Prudential.

“The business of sports has become ubiquitous in recent years, permeating across all corners of culture. It now commands mainstream attention and is part of even the most casual fan’s daily content consumption,” said Adam White, Founder and CEO of Front Office Sports. “The foundation of our company was built on a deep understanding and connection to this shift, and has long informed our editorial strategy and product development. As we enter this next stage of expansion, we are incredibly excited to partner with Jeff Zucker, one of the media industry’s greatest minds.”

Jeff Zucker, the CEO of RedBird IMI, will join the FOS board of directors as its co-chair, alongside Jason Stein, managing partner of SC Holdings.

“The team at Front Office Sports has built an impressive platform for sports business journalism, and I’m excited to help it grow in the years ahead,” said Jeff Zucker. “Audiences are more interested than ever in the business of sports, and this investment will allow Front Office Sports to create even more compelling news content that draws people in.”

SC Holdings, FOS’ earliest investor, will continue to hold a significant minority stake in the business.

“Front Office Sports has become a clear leader and important voice in the growing sports media landscape. We were an early believer in their approach to covering sports in a way that would influence business leaders and inform fans,” said Jason Stein, founder of SC Holdings. “This credibility with highly coveted audiences will continue to separate them as they expand the business.”

FOS was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022, and listed on Inc. 5000 in 2023 recognizing the fastest-growing private companies in America.

About Front Office Sports

Front Office Sports is the leading multi-platform media and news organization covering the business of sports, boasting an audience that every month delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022, and listed on Inc. 5000 in 2023 recognizing the fastest-growing private companies in America.

About RedBird IMI

RedBird IMI is a joint venture between RedBird Capital Partners, a New York based private-equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi. RedBird IMI is focused on investing in premier companies across news, media, entertainment, sports and live event verticals.

Contacts

Risa Heller

Risa Heller Communications

risa@risaheller.com
917.647.9187

Dan Gagnier

Gagnier Communications

redbird@gagnierfc.com
646.569.5897

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