Matter’s Gusto Team Releases Guide to Help Companies Maximize Event ROI with Video

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity




BOSTON–(BUSINESS WIRE)–#BrandLoyaltyGusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and after events to help engage key audiences and create lasting brand affinity.

Learn Why Video Should Come Before, During and After Your Event Here

From tradeshows and investor days to product launches, award shows and more, the guide from Matter’s award-winning video team, Gusto, outlines the most effective video assets throughout each stage of an event to create the strongest engagement with your audience:

Pre-event

Teaser videos to highlight experiences, speakers and registration info

Save-the-date videos with details about location and schedule

Countdown and behind-the-scenes videos that drive excitement and attendance

During Event

“Hot start” videos for captivating kickoffs

Live stream or pre-recorded segments to maximize participation and include remote attendees

Related Post
Innovation Newsletter
Don't miss the most important news about Innovation. Sign up to receive them by email.

On-site testimonials that show the people, products and ideas in action

Post-event

Recap videos to capture the full event, select panels or keynotes

Sizzle reels thanking attendees and keeping the conversations going

“Companies invest a tremendous amount of time and money into events each year, often overlooking one of the most valuable tools available to them: video,” said Mandy Mladenoff, President of Matter. “The preparation and collaboration required just to have a presence at an industry event is immense, so trying to execute a strategic video strategy on your own can feel impossible. Bringing the right video partner in before, during and after your event can help not only extend every marketing dollar invested but create memorable experiences with your brand that will keep audiences engaged long after your event ends.”

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

Contacts

Matter

Greg Amaral

gamaral@matternow.com
www.matternow.com

 

Read More 

BlogofInnovation.com

Innovation Newsletter
Don't miss the most important news about Innovation. Sign up to receive them by email.

Recent Posts

Good heart health in middle age may preserve brain function among Black women as they age

​​Research Highlights: Middle-aged Black women with better heart health were less likely to show a decline in mental function compared…

9 hours ago

Revolutionizing Hydration: Alkaline Ionized Water Takes India by Storm

Alkaline ionized water is being widely used in India, signifying a new phase of hydration for consumers with health concerns.…

21 hours ago

MoogleLabs Newest Feat – AI-powered Offensive Language Detection Tool: SwearSwap

MoogleLabs is an organization that is consistently making waves in the world of AI and technology with its innovative solutions…

21 hours ago

iCoreConnect Inc. Announces New State Endorsement of Seven Solutions From the Tennessee Dental Association

​​New Endorsements Allows iCoreConnect New Entry Into the Tennessee MarketOCOEE, FL - (NewMediaWire) - April 23, 2024 - iCoreConnect Inc. (NASDAQ:…

22 hours ago

Ubiquitech Software Corporation Reports Total Convertible Debt Reduction in Excess of $1,700,000 During Past 12 Months

​​DENVER, CO - (NewMediaWire) - April 23, 2024 - Ubiquitech Software Corp. (OTC: UBQU), a trailblazer in innovative software development, is pleased…

1 day ago

Sunknowledge Celebrates 10 Years of Successful Partnership in Providing Medical DME Billing Solutions to Top DME Company in New York

NEW YORK, N.Y., April 23, 2024 (SEND2PRESS NEWSWIRE) — Sunknowledge, a leading provider of healthcare outsourcing solutions, proudly celebrates a…

1 day ago

Seguici

Innovation Newsletter
Don't miss the most important news about Innovation. Sign up to receive them by email.