Matter’s Gusto Team Releases Guide to Help Companies Maximize Event ROI with Video

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity

BOSTON–(BUSINESS WIRE)–#BrandLoyaltyGusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and after events to help engage key audiences and create lasting brand affinity.

Learn Why Video Should Come Before, During and After Your Event Here

From tradeshows and investor days to product launches, award shows and more, the guide from Matter’s award-winning video team, Gusto, outlines the most effective video assets throughout each stage of an event to create the strongest engagement with your audience:


Teaser videos to highlight experiences, speakers and registration info

Save-the-date videos with details about location and schedule

Countdown and behind-the-scenes videos that drive excitement and attendance

During Event

“Hot start” videos for captivating kickoffs

Live stream or pre-recorded segments to maximize participation and include remote attendees

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On-site testimonials that show the people, products and ideas in action


Recap videos to capture the full event, select panels or keynotes

Sizzle reels thanking attendees and keeping the conversations going

“Companies invest a tremendous amount of time and money into events each year, often overlooking one of the most valuable tools available to them: video,” said Mandy Mladenoff, President of Matter. “The preparation and collaboration required just to have a presence at an industry event is immense, so trying to execute a strategic video strategy on your own can feel impossible. Bringing the right video partner in before, during and after your event can help not only extend every marketing dollar invested but create memorable experiences with your brand that will keep audiences engaged long after your event ends.”

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit



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